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Trick or Eat? Sweet Halloween campaign puts Food Bank first

Locals are turning Halloween on its head this year.

Instead of trick or treating for sweets, families are invited to don their scary costumes and ask neighbours for food donations for Hackney Food Bank.

The scheme is being run by Location Location estate agency in Stoke Newington in partnership with the Local Buyers Club. Both companies have been long-term supporters of the Food Bank.

Jenna Fansa, co-founder of the Local Buyers Club, said: “Halloween is such a lovely, fun night in Stoke Newington – like most children, mine love the thrill of dressing up and tearing around the neighbourhood and while they enjoy a couple of sweets on the way round, the volume of treats they get is crazy. So, this year, we’re asking local families to bring buggies, bags or even wheelbarrows when they trick or treat and to instead collect food for people in our community who are experiencing poverty. The kids are sure to get some sweets along the way too!”

Vicky Bibiris, of Location Location, added: “This idea was inspired by two little boys in Gloucestershire who ran a similar scheme three years ago – we wanted to follow their example and try to encourage a community to join us!”

Trick or treaters can drop their donations at Location Location on Stoke Newington Church Street any time before 10pm on October 31 or during office hours in the following days and the Local Buyers Club will pass them on to the Food Bank.

Demand for Hackney Food Bank has risen by over 40% in the past year, due in part to spiralling rents, low wages and zero-hours contracts.

Melanie Rochford, Business and Development Director at Hackney Food Bank, said: “Having two boys who love to go crazy on the sugar rush that we have now come to expect on Halloween, I would dearly love to reduce that sugar craziness that makes us parents cringe.  What better way of doing it than to use the occasion to do something more wholesome and meaningful, in a way that children can relate to?”

Items typically in short supply at the Food Bank include tins of meat, fish and vegetables, dried pasta, curry sauce, long-life juice and milk and toiletries.

Visit www.trickoreat.co.uk

Demand for Hackney Food Bank has risen by over 40% in the past year

Posted 21st October 2019