Property marketing just got smarter

Until recently estate agents focused on marketing homes to buyers who are actively looking. But Location Location has become one of the first in the country to make the most of huge advances in technology which look beyond platforms like Rightmove and Zoopla and target potential buyers who haven’t yet begun their property search.

We've just launched a new machine learning software called ORIGIN, a social media tool which serves property adverts via social media and Google and builds a picture of who opens what.  When someone clicks on an ad, the software automatically serves the same advert to those with similar profiles and it uses the data it collects to send more tailored adverts in the future.

The service has expanded their audience for each property they market by 250% and is already speeding up sales and achieving higher prices for vendors.

Vicky Bibiris, Managing Director at Location Location, said: “There are plenty of people who are in the market for a new home who just haven’t begun their search. It’s these people Origin reaches. The software quickly builds a picture of who is engaging with the adverts and what kinds of features attract them, so the adverts become more tailored and effective over time.

“As Origin builds a picture of what people are looking for in a property, it becomes cleverer at sending them properties which tick the right boxes. Those browsing on social media can opt out if they’d rather not receive the adverts but, even those who aren’t interested in buying, tell us the adverts are still of interest and a good source of style inspiration!

“We’ve always kept abreast of how technology can help us improve the service we offer but this technology really caught our eye. It has been used in other parts of the world with great effect. As well as being great for sellers, it’s good for potential buyers who may be daunted at the thought of starting their search – we’re matching people up with their dream homes without them even having to look!”

Origin creates up to 72 different adverts, each highlighting different features of a home and shared on Facebook, Instagram and Google – it reaches passive audiences as well as those actively looking to buy.

The technology can make sales times over 25 % faster.

    The technology can make sales times over 25 % faster.

    Posted 4th December 2018