Please buy a toy for a child in Hackney who would otherwise go without this winter.
The rising cost of living and welfare cuts and sanctions has hit the most vulnerable hard and Location Location has joined forces with family website StokeyParents to help spread some festive magic to the area's poorest children.
It’s the fourth year that we've helped run the Winter Toy and Food Appeal – last year more than 2,000 children received a new toy or gift and hundreds of meals were donated to Hackney Food Bank.
The Local Buyers Club, a newly-launched discount card in North of East London is also getting behind the appeal.
Organiser Jenna Fansa said: “It’s a sad sign of the times that more and more families are struggling to make ends meet. We’re hearing about families of four living in one room in terrible damp conditions and without enough food, we’re hearing of families who have no access to public funds and those fleeing domestic violence with only the clothes on their back.
“Each year an amazing network of staff at local organisations put together a list of the children they work with who are experiencing desperate poverty and these are the children our toys reach.”
Toys are distributed by the Ivy Street Family Centre in Hoxton via an expanding network of social workers, refuges, hostels, children’s centres, schools, Hackney Food Bank, St Joseph’s Hospice and the Homerton Hospital.
Vicky Bibiris, a Partner at Location Location, added: “Each year the people of Stoke Newington come together in an extraordinarily generous show of support for families experiencing hard times."
According to data released by Public Health England last year, more than a quarter of Hackney’s children (an estimated 15,000 aged under 16) live below the poverty line.
Clare Reay, Acting Manager of the Ivy Street Family Centre, which coordinates the gift distribution, said: “We regularly see parents who can't afford to eat - they certainly couldn't buy a gift for their children at Christmas. Thanks to the Winter Toy & Food Appeal those families have a gift to give and their children have the pleasure of opening something new.
"We and the families we support are always incredibly moved by the kindness of strangers."
Gifts can be donated unwrapped at Location Location (18 Stoke Newington Church Street) or via the following Amazon Wish List: http://amzn.eu/3VVlRBB
For more information visit www.wintertoyappeal.com
Each year the people of Stoke Newington come together in an extraordinarily generous show of support for families experiencing hard times.
Posted 2nd October 2017
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