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Christmas and New Year prime time for house-sellers

Between Christmas and New Year is the busiest week of the year for buyers searching online for a new home.

Both Rightmove & Zoopla experience HUGE increases in traffic, between Christmas Day & New Years Day, from buyers looking for a new home in the new year!

While some agencies take considerable time out during Christmas and opt for a quiet time, the savvy ones time the launch of their clients’ property sale for maximum impact.

House buyers see the New Year as a fresh start, the perfect time to take the leap and press ahead with plans to buy. By taking advantage of the sheer increase in volume of traffic on property portals Rightmove & Zoopla, properties that go onto the market on Christmas day capture the widest possible audience and drastically increase the number of enquiries from buyers.

Using the weeks before Christmas to book valuations and allow your home to be photographed by a professional, (before the Christmas tree goes up!) will ensure the marketing material is ready to go.

We have a strategy in place that takes advantage of this unique time - preparing everything in advance in order to go live with the property on December 25th for maximum results. We then book all of the viewings into the first/second Saturday of January, after all the festivities!

The extensive increase of views and enquiries during this time is an opportunity to be seized... if you were considering waiting until the new year, we urge you to reconsider.

 

Location Location was recently ranked 16th in the UK for sales and lettings out of more than 25,0000 agencies. The ranking follows the most rigorous ever analysis of the country’s property data on Rightmove over a 12-month period and over 30,000 mystery shops by industry experts The Property Academy.

The study, which rates individual branches, looked at the number of properties sold and let by each agency, the speed of sale, the number of sales which fell through and the number of enquiries dealt with. Only 87 branches achieved an ‘exceptional’ rating in both sales and lettings.

The “exceptional” agencies feature in the newly-published Best Agent Guide. Click here for more information.

    Rightmove & Zoopla experience HUGE increases in traffic, between Christmas Day & New Years Day

    Posted 27th November 2017

    ABOUT THE AUTHOR

    Vicky BibirisManaging Director

    Vicky started with Location Location as a junior negotiator in 2006 and within a short period of time became the top performing sales consultant in the company taking on the role of Branch Manager in 2009. Vicky's exceptional ability is backed up by her infectious enthusiasm for people and property, this led to her becoming Sales Director and equity partner in 2012. Vicky has been an integral part in establishing Location Location's reputation as one of North London's leading estate agents.